Effective Date: January 4, 2022
Last Updated: January 21, 2025

Sonoran Marketing ("Company," "we," "our," or "us") is committed to protecting the privacy of individuals whose information we collect, use, and share in the course of providing our services. This Privacy Policy outlines how we handle personal information, particularly in relation to our live transfer lead services.

1. Information We Collect

a. From Consumers (Lead Sources)

We may collect personal information such as:

• Name

• Phone number

• Email address

• ZIP code or general location

• Consent verification (e.g., TCPA opt-in)

• Service interests (e.g., insurance, financial help, legal assistance)

• Additional information necessary to qualify a lead

b. From Clients (Lead Buyers)

We collect business-related data such as:

• Company name

• Contact person name

• Email address

• Phone number

• Billing and payment information

• Campaign preferences or targeting criteria

2. How We Collect Information

We collect personal information through:

• Web forms and online applications

• Phone calls (inbound and outbound) with live agents

• Third-party lead providers or data vendors

• Cookies and analytics tools on our website

• Other lawful channels consistent with this policy

3. How We Use Information

The information we collect is used to:

• Generate and qualify leads

• Facilitate live call transfers to our business clients

• Confirm and log consumer consent (for TCPA compliance)

• Communicate with consumers and clients

• Improve campaign performance and internal operations

• Maintain legal and regulatory compliance

4. Sharing and Selling of Information

a. With Clients

We sell or transfer consumer information to businesses that have contracted with us to receive qualified live leads. These clients typically operate in industries such as insurance, home services, finance, legal services, and more.

b. With Vendors and Partners

We may share data with service providers and contractors who help us with lead processing, call center operations, IT services, analytics, or compliance.

c. For Legal and Compliance Purposes

We may disclose information if required by law, legal process, or to enforce our rights, terms, or policies.

5. Your Privacy Rights

Depending on your location, you may have certain rights over your personal data, including:

• Access: Request a copy of the personal information we hold

• Deletion: Request deletion of your information

• Correction: Request correction of inaccurate data

• Opt-Out: Request not to have your personal information sold

6. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Improve user experience

• Analyze website usage

• Support marketing efforts

You can control or disable cookies through your browser settings. Doing so may impact your experience on our website.

7. Data Retention

We retain personal data only as long as necessary to:

• Fulfill the purpose for which it was collected

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

8. Data Security

We implement commercially reasonable safeguards to protect personal information. However, no system is 100% secure, and we cannot guarantee the absolute security of your information.

9. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect or sell information from children. If you believe we may have collected such information, please contact us.

10. Changes to This Policy

We may revise this Privacy Policy periodically. The updated version will be posted on our website with the updated “Last Updated” date. We encourage you to review this page regularly.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Sonoran Marketing
📧 privacy@sonoran.marketing