Effective Date: January 4, 2022
Last Updated: January 21, 2025

These Terms of Service (“Terms”) govern your access to and use of services provided by Sonoran Marketing (“Company,” “we,” “our,” or “us”), including the purchase and delivery of live transfer leads. By using our services, you agree to be bound by these Terms. If you do not agree, you may not use our services.

1. Services Provided

Sonoran Marketing provides live transfer leads to businesses in industries such as insurance, finance, legal services, and home improvement. Leads are generated through proprietary marketing methods and third-party vendors and are transferred live to clients based on predefined qualifications.

2. Client Responsibilities

Clients purchasing leads from Sonoran Marketing agree to:

  • Use leads in full compliance with federal, state, and local laws, including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act

  • Not resell, share, or redistribute leads to third parties without prior written permission

  • Maintain compliance and transparency in all outreach and follow-up communications with consumers

  • Notify us of any known or suspected issues related to lead quality or compliance

3. Payment Terms

  • All fees for lead services are due per the agreed schedule, unless otherwise stated in writing

  • Leads may be billed on a per-transfer, per-minute, or flat-rate basis depending on the service package

  • Failure to pay on time may result in service suspension or cancellation

  • Chargebacks or payment reversals without valid dispute resolution may result in additional fees and legal action

4. Lead Quality and Returns

We strive to deliver qualified and TCPA-compliant live transfers. In the event of a dispute regarding a lead:

  • Return and refund policies are outlined in your service agreement or contract

  • Leads must be disputed within 3 business days of receipt to be eligible for credit or replacement

  • Examples of returnable leads may include disconnected numbers, wrong parties, or non-consenting consumers

  • Subjective criteria (e.g., consumer “not interested”) may not qualify for return

5. Compliance Disclaimer

Sonoran Marketing verifies TCPA compliance on its campaigns to the best of its ability. However, you are solely responsible for your own compliance when contacting or servicing leads. You agree to indemnify and hold Sonoran Marketing harmless from any claims, fines, or damages arising from your misuse of leads.

6. Intellectual Property

All content, tools, marketing materials, and lead-generation methods used or provided by Sonoran Marketing remain our exclusive intellectual property. You may not reproduce, reverse-engineer, or reuse any portion of our systems or processes without written consent.

7. Limitation of Liability

To the fullest extent permitted by law:

  • Sonoran Marketing is not liable for indirect, incidental, consequential, or punitive damages

  • Our maximum liability for any claim related to our services will not exceed the amount paid by you to us in the 30 days preceding the claim

  • We make no guarantees regarding lead conversion, profitability, or consumer behavior

8. Termination

We reserve the right to suspend or terminate service at our discretion if:

  • You breach these Terms or any separate service agreement

  • Payment is not received

  • Fraudulent, abusive, or illegal behavior is suspected

You may terminate service with written notice, subject to the terms of your agreement.

9. Confidentiality

Both parties agree to maintain the confidentiality of proprietary information, pricing, and business practices shared during the course of the relationship. This obligation survives termination of service.

10. Governing Law and Dispute Resolution

These Terms shall be governed by the laws of the State of Arizona, without regard to conflict of law principles. Any disputes arising out of or related to these Terms or our services shall be resolved through:

  • Good faith negotiations between the parties

  • If unresolved, binding arbitration in Maricopa County, Arizona

  • Each party shall bear its own legal fees and costs, unless otherwise awarded

11. Modifications

We may update or revise these Terms at any time by posting the updated version on our website. Continued use of our services after changes take effect constitutes acceptance.

12. Contact Information

If you have any questions about these Terms, please contact:

Sonoran Marketing
📧 legal@sonoranmarketing.com